Pioneering aircraft cabin lighting company seeks to enhance local customer service and develop a distinctive regional brand
STG Aerospace, a world-leading pioneer in aircraft lighting technologies, is delighted to announce that it has established an official presence in China with the launch of a Wholly Foreign Owned Enterprise (WFOE), STG Aerospace (China) Co., Ltd. based in Shanghai. This new initiative is a reflection of the importance of China as a market for STG Aerospace. According to a recent IATA report, the country is expected to overtake the United States as the world’s largest air passenger market by 2030.
Based in the UK, STG Aerospace also has a manufacturing facility in the US. STG’s CAAC, FAA and EASA-approved product range includes: saf-Tglo™, the pioneering and market-leading photoluminescent emergency floor path system currently installed on over 9000 aircraft worldwide; saf-Tsign™, the leading brand of photoluminescent emergency and informational signage developed for commercial fixed-wing and rotary aircraft; and liTeMood®, a plug-and-play, programmable, LED mood lighting system designed specifically to retrofit commercial aircraft cabins, both to enhance the passenger experience and improve airline metrics.
The new office will enable STG Aerospace to offer an even higher level of service to their growing list of customers for saf-Tglo™ and saf-Tsign™ products, including China Eastern Airlines, Shenzhen Airlines and China Southern Airlines. In addition, its presence in the country will provide the company with a base for the ongoing development of cabin lighting tailored to the specific needs and tastes of the Chinese airline passenger.
Nigel Duncan, STG Aerospace’s Chief Executive, commented: “We have been active in the Chinese market for the last decade and are committed to a long-term future in the country. This new subsidiary will not only help us to enhance the service we provide for our Chinese customers, but also enable us to involve local companies and local people in the delivery of innovative, research-based cabin lighting solutions that are not just the best in the marketplace, but the best, specifically, for our Chinese customers”.